Global Brief #15, Winter|Spring 2014

The Winter|Spring issue of Global Brief will be on newsstands soon. 

Cover illustration by Thom Sevalrud. 

Features illustrated by Anita Kunz, Sonia Roy, Peter Ryan, Thom Sevalrud.

Xmas Greetings 2013

Happy Birthday Roots!

On August 15th, 2013, Roots celebrates the 40th anniversary of the store and the brand.

For four formative years in the mid-1980s, as creative director at Reactor Art + Design, I worked closely with Roots founders Michael Budman and Don Green, directing all the company's visual branding including advertising, brochures, in-store signage, apparel graphics and the creation of several private-label brands. I have many fond memories of the regular Friday afternoon "creative" sessions that Michael, Don, Bill Grigsby and I had in the back alcove of my office at Reactor.

Primarily a footwear and leather-goods retailer when we first began working with them, Michael and Don recognized the need for Roots to expand its product offering, and saw athletic wear as a perfect entrée into the apparel market. To brand this new venture, I appropriated Heather Cooper's beaver from the original Roots logo, and added the varsity-style typography. This logo design, still in use today, has been printed on [probably] millions of tee shirts and sweatshirts, and has become a Canadian icon. The phenomenal success of Roots Athletics helped propel Roots out of its footwear niche and set the stage for its subsequent success in the larger apparel market. 

Below are assorted logos and hangtags we designed for some of Roots' private-label brands.

CUT IT OUT!

Over the past few years, largely for my own amusement, I've been creating digital collages using Illustrator and Photoshop. I finally decided to gather some of these personal works together in an online potfolio, using the interactive issuu publishing platform.

View portfolio

Happy Canada Day 2013

Here's Captain Canuck from a series of stamps on Canadian Superheroes that I designed in 1995.

The original Captain Canuck character was created by Richard Comely and George Freeman in the 1970s. 

The complete set of five stamps also included Superman, Johnny Canuck, Nelvana of the North, and Fleur de Lys. Bet you never knew Superman was Canadian (created by Canuck expat Joe Shuster).

Global Brief #13 coming soon to a newsstand near you

GB#13 (Spring | Summer 2013) cover spot by Chris Buzelli.
Inside illustrations by Chris Buzelli, Gary Taxali, David Plunkert, Lisa Haney and Dusan Petricic.

Global Brief #12

Global Brief #12 (Winter 2013) is at the printer, and will be on select newsstands and online soon. This issue's cover illustration is by Brazilian artist Eduardo Recife. You can see more examples of his beautiful collage work at http://www.eduardorecife.com.

The issue also includes illustrations by Christian Northeast, Henrik Drescher, Jean Tuttle, Lisa Haney and Dusan Petrocic.